Here Is Where the Fire Started
Earlier last week, the Prof throws out this thought - "Don't quibble about definitions when the woods are burning. Acknowledge there is a Big Problem, that Daisey has hit on some of it, and start trying to think of how to improve the situation."
Most in the theater communities across the Great Land of the Freak and Home of the Brakes would likely agree that there is, indeed, a Big Problem - that the woods are, in fact, burning (or the boat is sinking or the quicksand is sucking us all under - take your pick).
In the wake of my man Barack Obama (and in as much defiance of George W. Bush and the Roll Back the New Deal Movement and Dominate the World's Oil Supply Movement of our outgoing regime), there has been a groundswell of activist talk being flung out into the cybersphere in the hopes that we will all somehow band together and try to think of how to improve the situation.
Mike Daisey thinks the problem lies in the regional theater model (and given his career track, that seems to be in context); George Hunka thinks we've all become basically stupid and accepting of a dumbed down, less enlightened type of theater; The Prof himself thinks the problem is in the inequity of artist standard of living.
The back and forth of positioning opinions and half-baked solutions to the Big Problem is exhausting. That said, it is also necessary. Ultimately, I find myself drawn toward Nick's comment to a recent post:
In a sundry array of alternative models, many more artists are producing theatre in America than those producing under the TCG regional theatre model. Most bloggers in the theatrosphere are involved in producing such alternative theatre. This is an action in and of itself. And collectively it is most important continual challenge to the system.
And while I agree with his perspective, I still find myself wondering where the fire started and is it worth putting out?
One area that it seems we in the theatrospheriums seem to want to avoid talking about is that for most people in the United States, theater is either an esoteric anachronistic past-time for Other People, a once-a-year amusement park ride, or a thing their kids do in school. The handful of us that feel theater is an important cultural contributor is smaller than the number of people who attend Comic Book Conventions across the nation. In essence, for most Americans, theater does not matter in any way whatsoever.
All the talk of creating a new model to get actors in tribes and thus get paid or shifting the priorities of regional administrators to focus more on the actors than the buildings or how to fucking market your show or build an effective Board is literally whistling at the apocalypse. The source of the fire is a systematic apathy for the art form and we aren't discussing that at all.
So...does theater actually matter? Mike Daisey comments that a major difference between a gambler and an artist is that a gambler contributes nothing to society at large and that art does. Really? What exactly does art contribute if most people (and by "most" I mean Almost Fucking Everyone in America) don't give two shits about it?
Poet and teacher Jay Parini takes a stab at this question concerning Why Poetry Matters:
In the 19th century, poets like Scott, Byron, and Longfellow had huge audiences around the world. Their works were best sellers, and they were cultural heroes as well. But readers had few choices in those days. One imagines, perhaps falsely, that people actually liked poetry. It provided them with narratives that entertained and inspired. It gave them words to attach to their feelings. They enjoyed folk ballads, too. In a sense, music and poetry joined hands.
In the 20th century, something went amiss. Poetry became "difficult." That is, poets began to reflect the complexities of modern culture, its fierce disjunctions. The poems of Ezra Pound, Hilda Doolittle, T.S. Eliot, Marianne Moore, and Wallace Stevens asked a lot of the reader, including a range of cultural references to topics that even in the early 1900s had become little known. To read Pound and Eliot with ease, for instance, one needed some knowledge of Greek and Latin poetry. That kind of learning had been fairly common among educated readers in the past, when the classics were the bedrock of any upper-middle-class education. The same could not be said for most readers in the 20th century — or today, when education has become more democratized and the study of the classics has been relegated to a small number of enthusiasts. The poems of the canonical poets of high modernism require heavy footnotes.
From my limited vantage point, I'd say that the turning point in the 20th century for live theater was when people no longer had to go out of their homes to see stories told. Live theater had it's Golden Age in the 1930's and 1940's and had been declining in attendance ever since. It ain't so much a fire as a slow leak of interest.
Contributing to the leak is the insistence that theater is IMPORTANT and CULTURAL but without any quantitative examples of how or why it is important or culturally significant and as theater's reach has slowly been amputated, it has become less and less important or culturally significant.
So, not to diminish the burning importance of revising the regional theater model, the tribal/ensemble model updated from the sixties, or the Off Loop Freedom Charter as things to bandy back and forth, how about we figure why the hell anyone that isn't already in the theater should give a fuck?
We go back to Myra, the Hair Cuttery lady of a couple of weeks ago. As I wrote then, I'm not terribly interested in convincing Myra to come see my show in spite of the fact that in my egotistical artist brain I KNOW she would love it. This isn't because I think she is stupid or uncultured or that, hell, I don't need her patronage. It is simply that, in order to sell her on my show, I have to sell her on live theater and, baby, I ain't got the time - because I'm working on my freakin' show!
Ethan rightly points out:
The economic explanation for why most theater artists do starve is that a theater professional is not as heavily demanded as a lawyer, and there is an an abundance of theater people over what is demanded. This creates a surplus of theater workers, which means more unemployment. Demand, however, is elastic, and it can increase. If steps can be taken to shift a demand curve to the right, then there will be more theatrical professionals making more money. The demand could increase by creating more lively, cheaper theater. Lively and cheap theater requires artists who can take risks without worrying about starving because their medical bills are so high.
And, in keeping with my current outlook, those artists Ethan refers to are those who create outside of the current model of business.
Perhaps it isn't important to put out the fire. I'm a proponent of the "burn it all down and rebuild it from the ground up." On the other hand, I'm more often drawn to Nick's thesis that the very act of producing theater outside the norm - alternative to the models we all know are fucked - is revolutionary in itself - a revolution of one show at a time. And given that my personal yardstick of success (unlike the Prof or Mike Daisey apparently) has absolutely fuckall to do with money or monetary value, I suppose that's revolution enough.
After all, when I look around Chicago (in general) I'm seeing all sorts of extraordinarily good theater being created and performed, so perhaps, outside of the Big (money) Problem, there is no fire at all.
I could not live without poetry, which has helped me to live my existence more concretely, more deeply. It has shaped my thinking. It has enlivened my spirit. It has offered me ways to endure my life (I'm rephrasing Dr. Johnson here), even to enjoy it. -- Jay Parini
Ditto for theater.





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21 comments:
Awesome post. Couldn't agree with you more.
While so far I have focused almost exclusively on the structure of the tribe, one of the important aspects of it is the quality of the relationship between the artist and the audience/community. I agree with what I THINK you are saying (you seem to be saying several things, which may be an indication that you are still thinking through your opinions, as am I) that it isn't JUST the structure of the system. I would argue, however, that by making theatre artists interchangeable parts that rotate through a landscape only briefly, the relationship between audience and artist is made tenuous at best, and I would also argue that centralizing the theatre in a handful of larger cities reinforces the sense that it is irrelevant.
SCott -
Have you stopped to think that perhaps the community/tribe of artists you are looking for are the tribes that exist in the urban areas? That what you're really calling for is just different tribes in smaller places?
Not only have I thought it, I think I've said it. In fact, I've said repeatedly that I have nothing against existing artists in urban area and that there are a lot of things to be learned from them (which is why I have teamed up with the Network of Ensemble Theatres, whose members are mostly in the major urban areas). What I have objected to is only the idea that those urban theatres are the only ones that are worthwhile, and I have asserted that there ought to be more more options elsewhere, and that such theatres are possible and desirable.
So how do you get (lets start out realistically...) 20% of Americans to go out and see 2 shows in the next 12 months?
I already hear the mantra of community (fine but whose and what much more specificity is necessary to say "community" is not enough)
There will be also talk about an attack on content...(get negative, ugly, base, in yer face, insulting content off the stage please[I seem to remember very successful performers directly insulting their audience...but that is another post altogether)
The lastly, there is the attack on all "other" mediums as too easy too available too whorish too immediate...
(I am hoping that we can evolve these ideas rather than simply reiterate them)
Why does Theater fail? Or perhaps How does theatre fail (wink) the audience?
-dv
Let me propose a definition of community that might make it seem less vague: community is the people that you want in your audience. What that requires is intentionality: you can't just throw spaghetti at the wall and hope that some of it sticks, which is what traditional marketing is about. Putting an ad in a weekly doesn't really focus very much. So, let's say you want to create an audience for your DADA performance because it is representative of the type of theatre you would like to devote your efforts to. OK, who do you think would enjoy such a production? Who do you think would benefit from such a production? Try to narrow this down: yes, everybody would benefit from exposure to the arts, but get more specific. So let me take a stab at this. I might decide that DADA would appeal to...students studying or creating modern art and literature. How might I go about contacting them? Do I look at area college offerings and contact instructors teaching courses that might connect? Do I ask for permission to perform pieces somewhere in the school -- say, Columbia College? Do I send someone to stand outside the room where the classes meet to distribute flyers? Do I take out an ad in a student newspaper? In other words, I try to figure out the best way to contact the people that I want in my theatre. And I try to make that contact as non-anonymous as possible -- if I can make a face-to-face (or phone-to-phone, or even computer-to-computer) invitation, it will have more effect than just a random flyer. "I want YOU in my theatre -- WILL YOU COME?" And think in terms of what you might have that would help THEM. So often, we get focused on our own needs and forget that nobody likes to be manipulated. So do you have something you could offer that would make the production more attractive? Say, would someone from the show be willing to visit the class to talk about Dada principles and how they are utilized in this production? How might seeing your show help students understand Dada Better?
Be creative, make it personal, offer something.
Once you have them in your theatre, be sure to talk to them, welcome them, thank them for coming, learn their name, make them a friend of your theatre. The relationship should be ongoing.
Scott -
Is this really the sum total of all your talk about community? Because, if it it is, all you've been going on about for MONTHS is basic marketing and simple audience development.
I mean, this last (or next to last comment) made me sit up and say "No shit, Sherlock," and then want to look you in the eye and say "Duh."
I find it hard to believe that all your back and forth about community boils down to "market to the niche and be nice at the venue."
I mean, I really don't mean to belittle your comment, but Jeebus - anyone - ANYONE - who has produced more than one show for longer than a week knows this less vague definition of community.
Hear is something to think about...the hold that live theatre has on some is equilivent to the hold printed periodicals still have on some...
-dv
Well, Don, perhaps so. And perhaps I have been belaboring an obvious point. For me, where the rubber meets the road is in the continuing personal relationship, and then a willingness to expands one's target more broadly like the rings of a tree. So I may have a core group, and then decide to add to that group again through targeted, personal contact. If you agree, then WHAT THE FUCK ARE YOU ARGUING WITH ME ALL THE TIME FOR???
The other part of community takes place outside of the theatre: artists need to be active members of their community who contribute to the on-going well-being. This might be through service on boards, in local politics, volunteering, etc.
If you agree, then WHAT THE FUCK ARE YOU ARGUING WITH ME ALL THE TIME FOR???
Because that's the first time you defined community in a less vague way. The Obi Wan cryptic message approach was lost on me, but the more specific communicative approach seems to work pretty well.
The second part is also pretty self evident.
The question for you on these issues herein is THIS IS ALL PRETTY MUCH BEING DONE EVERYWHERE ALL THE TIME, WHY ARE YOU TRYING TO CONVINCE PEOPLE TO DO SOMETHING THEY ALREADY DO??
Don -- I have never said my approach involved some brand new, never before considered alternative. I said an artist should be part of his community, try to understand his community over the course of time, and use that knowledge to enrich his understanding of what purpose his theatre fulfills for that community. And I've wanted to do it in non-urban places. That's it -- nothing earth shattering. I think it would be most effective if theatre "marketing" resembles a social networking site like Facebook rather than Google Adsense, so that audiences grew virally and interpersonally. My focus on community is about dialogue and, for lack of a better work, "embeddedness," "mutuality." Again, nothing abstract or theoretical. And I've never denied that there were urban theatres who already did this. I want it done in non-urban theatres.
But Scott, you DO pitch your tribal theater idea as "new" and "different" - you were pretty vehement about it when I once upon a time compared it to the activist theaters of the sixties.
I also think it's pretty arrogant to assume that non-urban theaters aren't already doing this - I mean, unless your suggestion is that the art needs to be tailored to appeal specifically to what the community wants to see, this stuff is common sense grass roots marketing.
I was pretty vehement that it wasn't 1960s communal theatre, which is what you accused it of being. As far as arrogance is concerned, well, maybe so. I am saying that the artist is in dialogue, not monologue -- that he listens and speaks, that he teaches and learns. That the relationship is reciprocal. That an artist doesn't stand above the community commenting and judging the community like a Puritan God. That an artist needs to live in a community, and that that community doesn't need to be in a metropolis. That quality theatre happens everywhere, and that the creation of art is an end in itself, not a means to fame and fortune. That the structure of a theatre should be flat and collaborative, and entrepreneurial on everybody's part. That theatres should figure out a way to provide full employment for its members, and that may involve ancillary activities outside of theatre itself. It's the whole package, not just "niche marketing."
Scott: I'm pretty!
Don: Uh uh! I'm prettier!
Scott: Screw you! My pretty is a kind of pretty the entire community can enjoy!!!
Don: Fuck off! My pretty is angrier!!!
Don, excellent post, but I think your opinion can be bolstered with the following optimistic viewpoint:
If theatre died because TV and film came to dominate the landscape, the the future holds very good things for a certain kind of theatre. Film beat theatre because mechanical reproduction made it a more efficient, mass produceable medium. New technology has ended the age of mechanical reproduction and entered the age of virtual reproduction. Under this technology things can be reproduced endlessly at almost no cost. Film sales will drop as more people access it for free, and the cost of producing film will rise as the costs of preventing piracy climb. The economic bottom is going to fall out on film production, the blockbuster will be unsustainable, and film's cut of the pie will shrink.
At the same time youtube, etc are mass producing TONS of mediocre content. I don't know if Mike Daisy talks about this in his monologue, but he talked about it in a podcast with my local theatre blog pal, artsyschmartsy. People ain't going to be satisfied with watching YouTube videos like they are currently satisfied with watching big budget movies and television shows. People are going to want an extraordinary experience for their entertainment dollar. They are going to want something unique and real, they are going to want live performance.
I'm not saying theatre will utterly replace film and television, but that the balance is going to shift in our favor. Indeed, it already IS shifting in our favor amung young people. Look at the music industry, music exists in live performance and in mass produced recordings. The indie bands that thrive on touring are gaining ground while the big dumb record companies are losing money. Bands with shitty dull CD's are living off of their amped up live performances, and are incorporating performance into their acts. Also circus troupes and puppet shows are touring the punk rock circuit like never before, and even theatre companies (the missoula oblongata and - after this august - my company, insurgent) are doing the same.
Now, all of this shines a ray of hope onto a CERTAIN KIND of theatre. Some people would say that film's dominance means theatre needs to become multi-media, use video segments and filmic techniques to adapt to the audience's short attention span. I disagree. I think theatre will succeed not by attempting to imitate the benefits of the mediums that have replaced it, but by utilizing the strengths of the theatre medium itself. if your production can be made into a movie, then it's not going to be able to replace movies.
The traditional theater doesn't realize this, and the traditional theatre audience abhors it. That's another reason why i agree with you, this fire doesn't need to be put out, we've just gotta build something fire proof and let everyone who doesn't do the same burn up.
R Winsome...
Is this a "feeling" a "hunch" or do you have something verifible that suggests that rather than parsing youtube for higher quality or privated material... people will suddenly start heading out to see live theatre?
-dv
I'm going to speak for Ewx: dv, do you have evidence that they won't? His evidence is as good as evidence to the contrary. The call for evidence or proof is a way to ground the discussion before it starts. A better question is: how would theatre change if what Rex said were true? Who would thrive and why?
in mike daisy's response to Don's comment (posted on his site) he talks about how "informed artists who work within a space are the best people to fight for change in the status quo" and says: "I think it's valuable to work outside the existing systems, and many are, but if you're waiting for a wiping of the slate clean it will never come."
I'll admit to some degree of hyperbole on this subject (and think Don should too) and i agree with what Mike says about the complexes associated with "apocalyptic visions" but just because there's not going to be a zero point followed by a re-birth from the ashes, does not mean that artists within the system working on reform are best suited to create change.
Mike's reform from within requires winning the hearts and minds of many people who participate in and benefit from the existing system. It requires convincing those people to act against their self-interest for the benefit everyone in the long term. I am very pessimistic about such methods.
Individual solutions to systematic problems don't work because the individual working for the reform gets cut down and replaced by institutional forces. An institution is designed to replace the cogs that slow its movement, even if it's moving the wrong way and those cogs are its best chance of survival.
Outisders are making gains already. If the root problem is that theatre has a declining and aging audience, then it's outsider groups who have NO obligation to that audience who're most likely to create change by finding and creating the new audiences. My local Rep's production of Endgame (http://rwinsome.blogspot.com/2008/04/review-endgame-at-rep.html) is a perfect example of how no one will be satisfied if you approach something even vaguely "new" without turning your back on the audience who wants nothing but old things.
The new audiences aren't inspired or affected by it because it's been ground into a tasteless mush with all the spice and acids replaced by MSG and sugar coating. But, even with the mastication and prettying up, the traditional audience still can't digest it. So nobody's happy.
The sooner serious theatre artists recognize this, and turn away from the shrinking honey pot that is faux aristocractic patronage (even though that means a rough transition period) the sooner we can built the sustainable alternative.
DV- i offered eveidence in the form of the trends in music and other types of live performance that i described. I'm not talking about hunches or prescriptions, i'm talking about things that i can see happening, and if you look for them, you'll see them too. if you don't, then i've underestimated the progressiveness of Milwaukee, and Scott's get out of NyLaChi claim is supported.
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